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JÓJ SOUND is a collective made of three lifelong friends. The musical style is based around the know-how of a reggae disc jockey Selecta Minus Half, which is boosted by the expertise of producer Forceby and Oratour Forceman. The uniquity of the sound is guaranteed by the three vastly different ways of approaching the Caribean rhythm music coming together in perfect harmony. 
 JÓJ SOUND song ´What We Are´ was born at Shaggy´s Big Yard studio in Kingston, Jamaica. We wanted to create an international collaboration about love and respect with an artist from Finland and Jamaica. The idea started to gather speed on our charitable journey to Jamaica. We collected four bags full of football equipment and delivered them to Help Jamaica! -organisation in Kingston. The rhythm inspired Jamaican star with a powerful voice, Keida, whose rendition was first recorded at the Big Yard studio and later added to by a session in Sauna Studio when we brought her to perform in Tampere, Finland. While Keida is known for her hit singles like "Jamaican Boy" and "Ganja Tea", she also features on the latest Christina Aquilera -album. The finnish part of the song is performed by the biggest name on finnish roots reggae -scene, Puppa J and his energetic style compliments the whimsical Keida wonderfully. Puppa J is well known for a plethora of collaborations with different finnish artists transcending musical genres, his solo records and his presence in ensembles such as Jätkäjätkät and Laulurastas.