Who is Sharod Starks? On one shoulder, a tattoo reads "Stay Humble". The other shoulder reads "Stay Hungry". In between boasts "Failure is not an Option". Not much more could describe the attitude and work ethic of Sharod Starks. Formerly known as PT Starks, Sharod Starks is a multi-faceted artist and stands as the resident visionary for the label he co-founded, Business As Usual Entertainment, LLC (BAU).