With a mission to motivate the real hustlers, LA-B has proven to be as consistent as they come. With a low gritty tone paired with veteran level experience, catchy hooks and C.E.O mentality. LA-B is shaping out to be the voice of a generation. Midwest born, a young LA-B never saw many music industry opportunities in his city. So in 2012 he started "Yolla Music Group" to give people he knew a chance for their voice to be heard. Fast forward until now, he remains one of the most prominent forces in the Indy music scene brandishing a bunch of new fresh talent on his record label. "The world is a place where everyone is just trynna find their way. My music motivates the real hustlers no matter what your hustle is" - LA-B