Habit Forming merges the compelling songwriting of Maggie Clifford with the articulate rap narratives of Purple Kloud (aka Rayvon Rollins). Their debut LP is a rich tapestry of emotions, painting a vivid picture of contemporary life and love with every note and word. Habit Forming's sound resonates with the quirky, genre-crossing vibes of The Uncluded, the bold fusion of Big Grams, and the sensual trip-hop of Lovage. Fans of these groups will find Habit Forming's music both familiar and refreshingly new.