MAGI was founded in 2016 by two young swedish artists Marcus and Gabriel. The pop duo came as a result from a music collaboration between the two artists Marcus and Gabriel who were handpicked by a mutual friend and artist in order to perform at an charity event for children in need. After the first rehearsal session ended the debut single “KEEP ON” was written. The name MAGI is the swedish word for magic and in addition the letters are among the initials of the names of the two guys. The duo was founded on the mutual interest in pop music and culture. MAGI stands for creativity, positivity and passion which symbolizes the music, expression and core values of the pop duo.