Bridging cultures through bilingual trap/pop, 3VAN is the voice of a new America, resonating with the emergent second generation Latino youth influenced by both american and latin cultural movements. Writing songs since the age of 5, 3van broke into the industry by entering and winning several songwriting and rap contests, using the prize money to pay for college tuition. Known for his high energy, humor, eloquence, and strong business acumen, he is a multi-instrumentalist capable of producing and engineering his own records. Growing up in a spanish speaking argentine- british household, It's no wonder he seamlessly blends English and Spanish lyrics over addictive trap/pop melodies, creating an authentic sound that is unique and relatable for a multicultural, bilingual audience yearning for representation. 3van aligns with Latin artists like Bad Bunny, Rauw Alejandro and American acts like Lil Uzi, Young Thug, JuiceWRLD and Post Malone creating rap/pop with universal appeal but also, experimenting with his tone and innovating genres. He's not just an artist; he is the sound of America's youth, with a new take on the nation’s evolving cultural mosaic.