Coming out of Lahore, Pakistan, Ali Noor is considered one of the pioneering forces behind what is dubbed as the “21st Century Pop Revolution of Pakistan’. Ali Noor is the front man of the band 'Noori'.

 The band quickly gained commercial success in 2003 with their first album, Suno Ke Mein Hun Jawan, their music standing out for its strong social messaging, which encouraged the youth of Pakistan to bring about a positive change in the world around them. In the nearly two decades after Suno Ke Mein Hun Jawan, Noori went on to release two more albums and performed hundreds of shows throughout Pakistan, and abroad. Ali Noor released his debut album titled Pagal since Noori's hiatus in 2020.