South London based singer/rapper Keaton Rich has only recently embarked on his musical journey as an artist. Having previously established himself as a photographer in the industry, (shooting the likes of Stormzy, Jorja Smith & Lewis Hamilton) the release of his singles ‘GOLD’ , 'GUILTY' and 'FRIENDS' mark an exciting new step in this multi talented creator’s career. 
 Keaton draws influence from the funk and soul records of the seventies and twists it with his distinctive UK voice to create a fresh new sound. His ear for pockets and melodies that will bury themselves in your head, sets him up to reach the very top - and make no mistake about it, that’s exactly where he intends to get to.