Fool me one time, shame on you. Fool me twice? You get a song about you. The second chapter of yef's eponymous "Hitman or Hitmaker?" project comes in the form of the moody, cold hip-hop ballad Red Handed, with guest vocals from one of his best friends. Debuted on the Paramount x MTV Music Showcase, it greatly changes the vibe of the project, from brazen deliveries on Rock to the cries of a broken heart on Red Handed. yef announced himself as one to watch in 2022 with an incredible year. The genre-fusing anthem Persian Girl with Bayou was a global success, rapidly becoming yef’s most popular song, amassing over 2.5 million streams. Partnered with the culture-clashing anthem London 2 Cairo, Bayou and yef struck an amazing partnership that has failed to disappoint. Summer 2022 was historic for The Hitmaker, as he released the eagerly awaited single Makeup that received nationwide appraisal including multiple plays on BBC Radio 1XTRA. 
 Years past have seen yef release "Rebuilding An Empire" - his third project in as many years - with headline tracks "Namedrop", "biscuit mixer" and "The iPhone Song", with the latter two sending shockwaves throughout social media. 
 At this stage in his career, yef prefers not to be curtailed to one genre, and instead has created his own style of music that cannot be replicated; his genre is - in essence - his name.