Clintana is a cautious and experimental artist who values honesty and truth in his music. He reflects on emotions, feelings, thoughts, and truth in a way that is honest and genuine. Clintana's message is to encourage people to be real and true to themselves, and reflect on both the ups and downs of life, without resorting to being fake or trying to project a false image. His core values include honesty, fun, love, loyalty, openness, respect, optimism, competency and influence, which align with his brand message of being true to oneself and not being afraid to share the truth through music. Overall, Clintana is centered around authenticity and honesty, with a focus on reflecting on life's experiences in an honest and genuine way.