PayAttention is recognized for his multiple creative talents and does it all as a recording artist, songwriter, producer, engineer, film producer, actor, voiceover actor, beatboxer, choreographer and fashion creative director. As the head of his record label, Initial Entertainment, this jack of all trades brings his talents together to develop other artists internationally while still producing hit records for many of the artists we listen to on the radio. 
 PayAttention has since gone on to produce and engineered singles for artists including Chris Brown, Cardi B, TY Dolla $ign, Jeremiah, Wiz Khalifa, Lil Pump, French Montana, Tyga, Young Thug/YSL, Christian Combs, Steph Lecor, Leah LaBelle, Lil Twist, OVO, Ray J, Lil Wayne, Juicy J, Dej Loaf, Austin Mahone, O.T. Genasis, RockCity, Trevor Jackson, Khalil, Migos, Murda Beats, Kent Jones, Cool and Dre, Gorilla Zoe, Kap G, Trippy Redd and many more. 
 Now coming only weeks off the release of his highly anticipated featured Film “Someday Isles” and the accompanying soundtrack of the same name, which featured the singles “Rich Someday” and “Destiny 21”, PayAttention is readying to release his latest single “All Ah Dat” on May 14, 2021. The new single will again feature production by PayAttention, and will be distributed by Asylum Records/ADA/WMG on his own label Initial Entertainment. I guess it’s clear to say that PayAttention doesn’t look like he plans to ease up on releasing new music anytime soon in 2021.