George West is the musical nom de plume of one Vik Montemayor, a Texas-based drummer, and producer. Between syncing deals with the Italian fashion boutique, Peuterey, to the earthy, substance-driven brand, Patagonia, George West is a maker for all. Named for a small town the artist would pass on trips between his dual homes of Houston and Monterrey, Mexico, George West weaves evocative melodic lines through thumping rhythmic phrases, recalling the droning roar of a car’s engine sailing down a South Texas coastline. Whether serving as a backdrop for a retinue of vocalists from Montemayor’s hometown or standing on their own as cinematic soundscapes, the compositions of George West draw the listener into a world as immediate as it is nostalgic.