Strip back the tech-house, throw in hypnotic basslines, and you get Colombian-born Lupe Fuentes. No stranger to music and influenced by her native home’s rich sound and rhythms, Lupe frames her musical identity around her roots. Hints of Latin rhythms and tribal percussions that transform into dance floor anthems are written all over her productions. The eyes and ears of some of the most respected industry leaders can’t help but take notice. Lupe Fuentes’ rise in the scene began with her debut record, “So High,” on Junior Sanchez’s Brobot Records. The hypnotic, tribal roller quickly found an impressive home, while the low-slung rhythmic funk and driving bass of follow-up “Don’t Hold Back” hit Traxsource’s Tech House Chart Top 5. With releases on renowned labels such as Mad Tech, Lost Records, Simma Black, Inhouse, Guesthouse, Undercool, Brobot, Nervous, Defined, Positive, and WIN Music, Lupe’s innate talent and passion for music is paramount to her success. In 2014, Lupe launched her own imprint and brand, IN THE LOOP. Based in Los Angeles, California, IN THE LOOP showcases burgeoning talent, with the sole goal of curating the best music possible and connecting it audiences worldwide Lupe has no plans to slow down. “I don’t do this for any other reason than I love house music, I love to DJ and I’m compelled daily to produce… Be it for one person or 50,000 on the dance floor. I’ll make sure they feel like I’m playing just for them!”