Born from the desire to express life’s trials and triumphs and built upon the desire to create an emotional connection with the world, Anurag Truelove channels passion and energy into his melodic, nu wave hip-hop sound. Inspired by the greats of a generation including Kanye West, Drake and Travis Scott, Anurag Truelove aspires to create an immersive experience through every release, exploring personal moments and introspective ideas while fusing together the rhythm-based lyricism of hip hop with pop music’s catchy instrumentals. Truelove’s R&B vocals perfectly complement this fusion, his soulful singing reminiscent of talented career artists including Tory Lanez, The Weeknd and PartyNextDoor. Involved in every part of creation, from writing to producing to music delivery, brand building and audience engagement, Anurag Truelove is determined to take risks and submerge himself to develop world-class sounds and a globally recognised name.