Albert Harris III, also known as Psyck, is a recording artist, producer, and audio engineer who has shown unmatched passion and love for hip hop. The pursuit of showing a different perspective on a well-known and internationally popular genre is apparent through his music. Through research and experience, he has discovered the lack of positive music in the hip hop genre and aspires to contribute to that. Psyck has spent hours indulging himself into the music and culture that pairs with it, in order to produce a new influential idea by creating movement through music that inspires and contrasts to the almost worldwide view of vanity and misogyny in hip hop.