A musician since birth, the Canary Islands’ Alex Medina has engaged in a lifelong commitment to electronic music since 1993. The DJ, live act, producer, promoter, and more recently, label owner has been an active member and mover within the Iberian electronic music community, and continues to expand his reach beyond the Atlantic by way of impelling sets and ingenious productions that not only pique his listeners’ aural verve but also immerse them in multi-sensory experiences. Releasing on some of the most relevant labels in his niche and beyond, yielding top hits producing may be Medina’s most compelling innate calling, and the community at large is at luck to have his musical genius freely flowing through generous sonic indulgences. His artistic gambit is ambitious and lucrative, sprawling across genres with a signature hypnotic depthness and affective symbiosis, garnering accolades and support from esteemed scene heavyweights, Dixon, Ame, Golden Teacher has topped the Beatport Indie/Future Classics Chart for weeks at a time, in addition to a handful other remixes and releases for labels like Moblack/Stilvortalent/Mobilee that climbed high ranks on these highly coveted spots. An ace in mingling organic house instrumentals and obscure techno elements in atmospheric electronica, Medina is adept in stimulating senses, blending human sensations into the framework of reality, simulating boundless musical journeys by way of emotion and a constant pursuit of curiosity in play.