Serious About Music, established in 2023 by Sam Lynch, CEO of 8th Tone Records, is a creative endeavor that brings together music, fashion, and the arts. It aims to provide a platform for those passionate about these elements. Serious About Music: The project’s debut album, 1976, released in 2023, offers a unique blend of lo-fi hip hop beats, funky bass and drums, enriched with a UK soul sound. The album can be streamed and downloaded on platforms like Spotify and Apple Music, with more exciting projects planned for 2024. I AM SAM: I AM SAM (I Am Serious About Music) is a UK-based urban fashion brand created to encapsulate the London look for fashion enthusiasts. The brand offers unisex garments and items designed to make wearers look and feel good, featuring ‘Fun n FunKy’ designs that appeal to all who love fashion and music. For more information, you can visit the Serious About Music website and explore both the musical and fashion offerings. Visit www.seriousaboutmusic.com