The Kid Lamar is an artist from Rotterdam-East who manages to surprise listeners time and again with his refreshing sound. In his songs, he gives a glimpse into his life from different perspectives. Lamar's songs are rich in melodies and he does not shy away from his passion for music in his tracks. His lyrics can range from deep topics to lighthearted subjects, which ensures that there is something for everyone. Lamar makes mostly hip-hop music and occasional songs with sprinkles of R&B. His sound is best described as auto-biographical where he shares valuable knowledge and motivates and inspires people with his life experiences. In the year 2023, Lamar founded his platform True Colours Records. This platform stands for authenticity, motivation, inspiration and providing support to people without a voice. True Colours Records does not only focus on business, but puts more emphasis on making music with passion with the goal of touching people in the right way. On August 30, 2024, The Kid Lamar released his debut album ROTATION. This album is just the tip of the iceberg, as many more projects will be released.