View Static Version  Truth Lueciano MARCELL DESHAUN SMITH The native San Diego California rapper TRUTH LUECIANO, born Marcell Deshaun Gregory Smith, began his pre-rap career at the early age of 4 years old; reciting the lyrics to any song in heavy rotation. At the age of seven his family began to notice that he was gifted, musically inclined and began encouraging him to make music. At ten years old, he developed his own understanding of the differences between a rapper, a lyricist and a musical artist. Graduating with Honors in July 2009, with a new personal perspective on life and feeling a different vibe for his music; a newly developed rough street edge caused Young Prodigy to be released from Covenant Records. Determined to represent Las Vegas to the fullest; inspired by the city’s motto… “the city that never sleeps” and it’s Mafioso history; they established an entertainment group called, "Tha D.O.N.S. (Doing Overtime No Sleeping).” Dons Entertainment members deem it necessary to stick to the script, each adding a surname to their new Dons’ personas. Tha Truth became.., “Don Truth Lueciano”, adding an ‘e’ to create his own identity and not be confused with the infamous Don Lucky Luciano. 2013, Truth Lueciano signed with TrappMoney Entertainment, an independent record label owned/operated by his Uncle "D.Bizness," a.k.a. Young D, an underground San Diego street legend. Under this new insignia, he collaborated and produced various notable projects. Etc.