HAVE YOU EVER ASKED YOURSELF, WHAT DOES THE LEGENDARY STATEMENT, ‘’DIAMOND IN A RUFF’’ ACTUALLY REALLY MEANT? WELL, IF YOU HAVEN’T, I KNOW A GUY WHO CLEARLY IS THE STATEMENT,”DIAMOND IN A RUFF’’, TIMES TWO. MORE LIKE A DIAMOND IN THE MUDD! BORN JULY 14, 1986 IN THE STATE OF SOUTH CAROLINA, ‘’ROCDENEIRO’’ (JUSTINMCKNIGHT) WAS RAISED BY TWO LOVING PARENTS (MR.&MRS. MCKNIGHT). WITH PLENTY OF SIBLINGS, TO GROW UP WITH, ‘’ROCDENEIRO’’ ALWAYZ HAD OTHERS TO SHARE AND CREATE NEW IDEAS. ‘’ROCDENEIRO’’, ATTENDED ELEMENTARY SCHOOL LOCATED IN THE PEE DEE AREA OF SOUTH CAROLINA, ASWELL AS JUNIOR AND HIGHSCHOOL. BEING RAISED IN A LOWER INCOME CLASS, DANGEROUS, AND FAST-PACED AREA AS THE PEE DEE AREA, ‘’ROCDENEIRO’’S FAMILY MOVED A LOT DURING ‘’ROCS’’ EARLY CHILDHOOD. THIS WAS ALL DO TO ‘’ROCDENEIRO’’S PARENTS SEEKING A BETTER LIVING, ASWELL AS BETTER SCHOOL SYSTEMS FOR THEIR KIDS. ROC MUSIC EXPRESSES TRUE LIFE EVENTS TO ALL YOUNGER VIEWERS/FANS. HAILING FROM THE STREETS OF CHARLOTTE, NC; ‘’ROC’’ HAS BEGAN A MAJOR MOVEMENT OVER THE NORTH AND SOUTH CAROLINA REGIONS. STEPING ON THE MUSIC SCENE, IN THE SUMMER 2012, '’ROC’’ GREW MANY STREET FANS ACROSS THE CAROLINAS. WITH CLOSE CHILDHOOD FRIENDS DOING LIFE SENTENCES, SOME 20 TO LIFE, AND MANY DECEASED, DO TO THE NORTORIOUS STREET LIFE. ‘’ROC’’ IS TRULY THE DIFINITION OF P.O.M.E. (PRODUCT OF MY ENVIROMENT). ‘’ROCS’’ MUSIC GIVES VIEWERS A RARE PICTURE, SOUND, AND GLIMPSE OF THE STREETS OF CAROLINA.