Music fans in “The Hammer” know Ross for his live performances. Labelled one of the hardest working artists in Hamilton, Ross has opened for many acts including Madchild and Joel Ortiz. Through SelfmEHde (just change the A with an ‘Eh!’), a grassroots community-based brand, Ross has been able to collaborate with local artists over the last 15 years while he perfects his craft. SelfmEHde is not only a studio, but also the brand that Ross has meticulously built, and it is a catalyst for local artists to enter the scene.