Natural Culture, Also known as NCRoy is the pioneer of a collective of artist that create powerful music, art, visuals, and connect their resources with one another for the betterment of creative culture. Roy is a versatile artist that uses music to express his views and feeling about life based on true stories that he has overcome. He first broke onto the Arizona rap scene with his and Kayze's first hit single "Takin off" and He has also collaborated with many artists from his native state of New York which include the likes of JAY 0NE and Young Marckson.