In the year 2000, Illinois-born Recording Artist & Producer, Rip, created his Independent Record Label, RiP Records, while still in high school. Rip started DJ’ing at an early age, and his love for music soon turned into a passion for producing and recording. He also had a savvy knowledge for the direction of the music industry and was awarded a platinum plaque in 2003 from the Atlantic Records & the RIAA, for his online promotional and marketing skills for one of their artists. After a full decade of releasing his own label compilations, duo albums, mixtapes and performing at shows across the Midwest, Rip relocated from the Chicagoland area to Madison, WI and finally released his debut solo album “Fashionably Late” in June 2010. The album carried the lead radio single “Watchin Me” which garnered some radio airplay nationwide. Pete Jones, of All Access Media Group – an industry radio trade site – said, “This is a catchy record. It sounds like Top-40 radio.” It was featured on the site as “Hot New Music” in both the Top-40 and Rhythmic platforms. Dubbed “driven, ambitious, hardworking, grassroots and savvy” by hometown radio program director, Erik Bradley, at WBBM-FM Chicago, Rip has graced stages all across the region – most notably at his hometown radio station’s B96 Summerbash in Chicago, at the Taste of Madison, at Dane County Fair and at the World Famous Brat Fest in Madison, WI. READ MORE AT: www.whoisrip.com