THA MOVEMENT has considered appeal. Hence, his style of music has evolved in to an alternative genre – Unique only to Aotearoa, New Zealand. When associated with industry household names of said genres, THA MOVEMENT says “I'm just sharing the good, the bad and the ugly sides of my reality and the world I grew up in, as a Kiwi born Samoan rapper, influenced by my mother tongue and the pitfalls and beauty that comes with being raised in Otara, South Auckland, makes for real story telling, in the only way I know how. This is what connects me to my fans, they can see their own life stories behind my lyrics and if they can find some solace in that, then I’m solid“. Come 2013, he has formed the powerhouse group named ‘Machete District‘ branding the image and sound even more. Biannually since, he has celebrated a debut ‘Transition of a Mad Man E.P‘ (2015), and sophomore ‘The Undisciplined Son E.P‘ (2017) cementing his relational persona and lived-experience portrayal of unapologetic. In 2018, 'The Undisciplined Son' produced by Anonymouz, received recognition in a Pacific Music Award (PMA) nomination. The following year would see 'Masta' a track off of 'The Undisciplined Son' be selected for the Hobbs & Shaw blockbuster (Fast & Furious movie series) which elevated his global profile in the industry [also featured on the Hobbs & Shaw movie soundtrack] THA MOVEMENT stands by the authenticity of what he delivers. Hes super consistent and maintains his relevance in the scene today.