20-year-old recording artist Pablo YG has enjoyed a meteoric rise through the ranks of dancehall music in recent months. Since releasing his first single, “Ready,” in 2020, he has worked steadily, finding his breakout moment in the final days of 2022 at Jamaica’s annual Sting concert, dubbed “the greatest one night reggae and dancehall show on Earth.” In the year that followed, he surpassed 45 million views on his YouTube channel; he was featured in a fashion campaign for a collaboration between Supreme and Clarks; and he earned one of the biggest dancehall hits of the year with “Rich N Richer,” which was first released on his 14-track debut project, Bad Juvi Mixtape. A recent “From the Block Performance” of “Rich N Richer” on the US- based media platform “4 Shooter Only” managed to crack the million- view mark, and remains the most-viewed video from the Jamaican edition of the series. It also earned praise from popular streamer and media personality, Kai Cenat. On March 22, Pablo YG will release his next project, Rich N Richer EP, which features Valiant and Kranium on new tracks, alongside previously released singles “Rich N Richer,” “Radar,” and “States.” YGF Records