DL Down3r (born James Williams) is a Californian west coast rapper who left 10 years of regrets behind him, and went on to record his global viral hit “Suga Boom Boom”, becoming the social star known as “Mr Suga Boom Boom”. Since then, life has never been better. His music is filled with passion, heart and soul. Since becoming a free man, Down3r has changed his life and the lives of many others. Through fierce and funky west coast rap, Down3r shares his prolific work with the rest of the world and the stage with west coast rap legends such as Coolio, Brown Boy, Jay Tablet, Lil Young, Baby Bash, Steel City Hustlers, King Z and DJ Kane to name a few. From powerful messages, lyrical poetry and sharp comments on society, to G-funk and Trap turn-up songs and EDM remixes, he proves that age and experience is the opposite of a liability in today’s rap game. DL Down3r delivers a wide catalogue of Hip Hop’s best sub-genres, and puts you through almost every emotion possible. Growing up in some of the toughest neighborhoods in Los Angeles and being locked up in federal prison for 10 years, Down3r has walked down roads that many people never travel, and in some cases would never want to. Thanks to his passion for music, Down3r focused on his artistic career and put blood, sweat and tears into a body of work that would eventually put his old life behind him, start a new chapter and spread a message to inspire people. - Edmund Cotter, Global Media Manager, Blue Pie Records, 2022