From the Arctic Tundra known as the Great White North, Not Soft Beats is an up-and-coming EDM producer whose unique productions are bound to get the dance floor grooving. His personal flavor of House, Tech House, Trance and Techno brings a unique and catchy flare to his tracks as he blurs the lines between genres to create hypnotic bass lines with catchy melodies. His music is known to keep your heart pumping and feet moving at the gym, a rave, or set the tone at the beach. Business inquiries: notsoftbeats@gmail.com