Independent record label Loyalty Is Famous was created and started in Fort Wayne, Indiana as just a dream that turned into a reality. Both rapper and CEO of the label, Kriticaliam, the hometown native brought together a group of people who they felt could change and unite their vision and label as a whole. Rapper B.Micksavoir, another longtime friend and the newest edition to the label, has four hard hitting singles under his belt. With manager and label organizational director, Flip Sidez, he makes sure he puts them in the best positions as possible to get radio and movie placements. They currently have signed two new artists to the roster: Escobar Jones and KingVillz. Kriticaliam is the main producer with Soniiq as co-producer. As a whole, they all work as one to get the best music, videos, merchandise and content out as possible. Being all from Fort Wayne, together they have put out events and sold tickets to bring people out around their city and spread their music around local and globally.