R.O.B is a idiosyncratic artist located in Ireland, his unique vocals and fiery energy in his music have lead to him being a fundamental part of the Irish underground music scene. R.O.B's popularity initially stemmed from his viral TikTok content accumulating 50M+ views and the notoriety that came along with the videos. One part of The NewEra collective with Zro6ix and Travi$ Okonma, R.O.B has worked with multiple Irish talents such as Andre Fazaz Yung Tier Lil Mylo and many more. R.O.B consistently works on crafting a sound to change not only the Irish music scene but to be a visionary in the industry.