Getting his name from where he was raised, Nola Crescent in Otara, South Auckland, Nola is one of New Zealand's rising stars in the Hip-Hop and Rap scene. Having made a start in music while recording with friends and closest collaborators, such as 20th Boys, Bad1, and NELZ, Nola has grown into the melodic trap sound that listeners identify him with. Putting together the lyrical content which describes the tough background that he was raised in, with his natural vocal talent and range, Nola represents the sound and story of many young people from New Zealand. With many underground followers highly anticipating his solo breakout, Nola is now ready to give his fans exactly what they have been waiting for through the S4L (Set 4 Life) Label.