The prolific U.K. techno collective known as Subhead originally formed in 1995, conceiving a label to release their music and a series of parties to host their music. Subhead members Jason Leach and Phil Wells originally met in East London in the mid-'90s; soon, Jamie Lidell joined the ambitious duo and helped them get their blossoming label started before eventually going on to collaborate with Cristian Vogel as Super_Collider in the late '90s. As Subhead, Leach and Wells began churning out 12" EPs, referring to them by volume number. Their esoteric sound won them a cult following, as the music obviously followed the aesthetic precedent of 1990s techno. The tracks themselves retained such a tendency towards a diverse integration of outside elements; referring to the duo merely as techno artists is insufficient, as they manage to integrate elements of hip-hop, electro, and breakbeat, among others. In 1999, Wells moved to Tokyo, where he became known as DJ Sueme, and continued to collaborate with Leach despite the geographical separation, leading to the duo's debut album on Tresor in 2000, Neon Rocka. ~ Jason Birchmeier, Rovi