Kid Frost official merchandise available at kidfrost.dizzyjam.com. 5x Platinum international recording artist Kid Frost is a pioneer in Latin Rap music and is most notably known for his hit single 'La Raza' and 'No Sunshine' from the film 'American Me.' Join the 12.5K YouTube subscribers for exclusive content on his Kid Frost Official YouTube Channel! Kid Frost is the Godfather of Chicano Rap and a West Coast Hip-Hop pioneer. He started a sub-genre of Rap, introducing Spanglish rhymes over beats with samples of oldies and Chicano cruising classics. His music propelled Chicano culture around the world. His 1990 hit song La Raza was a global phenomenon. His music career started in the early 1980’s and his rap name, Kid Frost, is a tribute to the rapper Ice-T, who he often battled at Hip-Hop functions in the Los Angeles area. A proud Mexican American, and Army veteran, Kid Frost wanted to showcase his Mexican heritage in his rhymes and videos. This was something that hadn’t been heard, or seen, before in Hip-Hop music. His song and video for La Raza took the world by storm and launched the first wave of the Urban Latino music movement, which is now the most popular musical genre in the United States. Kid Frost is a pioneer, a trendsetter, and an innovator who spawned a musical sub-genre. Kid Frost is resilient. Kid Frost is an inspiration. Kid Frost is Urban Latin music.