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There’s just something about Canadian musician, Francesco Yates. Successful entertainers are said to have the “it” factor and whether we’re talking about his melodious voice, virtuosic skills as a songwriter, infectious performances as a multi-instrumentalist, or mysterious personality, Francesco has got it all and more. With platinum plaques adorning his walls and over a billion streams for his smash #1 hit “Sugar” alone, he is the embodiment of sharp entrepreneurial acumen, airtight pop songcraft, and an expansive creative vision. His musical journey began with classical piano training and DIY songwriting, which led him to a major label deal at the age of sixteen. His self-titled debut EP, orchestrated by the likes of Robin Hannibal and Pharrell Williams, showcased his diverse musical talents and set the stage for his ascent to the pinnacle of pop. Francesco's exceptional talent caught the attention of Justin Timberlake, who handpicked him to open for him on his Man of the Woods World Tour in 2019. But lightning strikes twice if you're Francesco Yates, and in 2022, the Backstreet Boys selected him to accompany them on their DNA World Tour as well. However, it’s the future that has Francesco's fans more excited than ever -- now he’s in the driver’s seat, taking it one step further as an emboldened independent musician and entertainer. It's in this, that he’s finding there is just something about doing it his way.