A truly groundbreaking force in today’s music world, Lauv embodies both the immense freedom of an independent artist and the hitmaking power of a pop phenomenon. With the arrival of his breakthrough smash I Like Me Better, the singer/songwriter/producer/multi-instrumentalist redefined the limits of success for independent artists, paving the way for like-minded creators to pursue stardom on their own terms. Since then, he’s emerged as a global sensation who routinely pulls in massive streaming numbers and headlines arenas all across Asia and Europe, thanks to a passionate fan base who’ve come to rely on his steady output of soul-baring yet immediately catchy pop songs. Not long after making his full-length debut with ~how i'm feeling~, he headlined shows in India, China, Taiwan, Mexico, Brazil, and Buenos Aires as his global fan base expanded even further. Lauv’s music has received praise from outlets such as Rolling Stone, Vogue, V Magazine, PAPER, with Billboard calling him “one of pop’s premier songwriters.” 2024 will see him embark on his own new chapter of music that promises to continue his ascent as a global musical force to be reckoned with. Lauv’s new single Potential, is an unguarded outpouring to a high-energy backdrop of potent beats and lush guitar work, reaching an anthemic intensity at its gang-vocal-fueled bridge.