We used to be a DJ duo, with tracks like This Is Life, Funkin' Wild and Bruh! It's Lit! Now 1DAFUL is a brand that inspires creatives to feel confident enough to put out their work. Run by Tb1 (Adam Greenberg), host on Virgin Radio, his message is: “with the speed that content moves, a song and/or video is here today and gone tomorrow. Obviously you must be happy with the level of quality, but don’t worry about perfection so much. You should worry about putting it out, and being better than your last piece of content”.