Widely regarded as one of the most influential rappers of the past decade, Gucci Mane has more Top 10 albums on Billboard’s “Top Rap Albums” chart than any other hip-hop artist in history. The prolific icon’s many other career highlights include the follow-up to his New York Times bestselling book, The Autobiography of Gucci Mane; The Gucci Mane Guide to Greatness, out now. Along with new releases from Gucci Mane himself, the seasoned A&R is taking his eye for the next big thing to his own record label, The New 1017, in partnership with Atlantic Records. The New 1017 launched with the signing of fellow Atlanta rapper Foogiano, who was soon followed by further hand-chosen additions of artists Pooh Shiesty, Enchanting, Big Scarr, BigWalkDog, Hotboy Wes & Bic Fizzle. The “So Icy” Compilation Mixtape Series: So Icy Summer, So Icy Gang, So Icy Boyz & So Icy Christmas introduced the fresh crew with collaborations, solo tracks, and features from The New 1017’s signees in 2020 & 2021. The New 1017 crew has already seen major success with RIAA Platinum selling artists Pooh Shiesty and Foogiano, both featured on Rolling Stone’s Breakthrough 25 chart as the 3rd and 5th fastest rising artists of the month of July 2020, respectively, and RIAA Gold artist Big Scarr as #1 in the month of April 2021.